Which companies rely on WordPress?
WordPress ist eines der weltweit führenden Content-Management-Systeme (CMS) und wird nicht nur von kleinen Blogs und Start-ups genutzt, sondern auch von international renommierten Unternehmen und Organisationen.
Instead of making a blanket statement that WordPress is suitable for certain industries, I use specific examples to show which well-known companies use WordPress as the basis for their websites.
I used the Chrome plugin "Wappalyzer" to check which companies use WordPress.
This makes it clear what advantages the system offers and in which areas it is particularly strong.
Here are ten well-known Swiss companies that run their website with WordPress:
11 well-known Swiss companies that rely on WordPress.
#1 - The Dolder Grand
Industry: Hotel & Catering
WordPress functions: WooCommerce, Yoast SEO, Blog
The famous 5-star luxury hotel "The Dolder Grand" in Zurich relies on WordPress for its website.
In addition to the appealing design, the entire hotel offering, including booking processes and payment processing, is managed via WooCommerce.
Das zeigt, dass WordPress auch im Luxussegment höchsten Ansprüchen gerecht wird – sei es in Bezug auf Design, SEO, Zahlungsabwicklung oder Sicherheit.
The Dolder also uses the Yoast SEO plugin to optimize visibility.
The famous 5-star luxury hotel in Zurich "The Dolder Grand" runs its website via WordPress.
#2 - Make-up bar
Branche: Kostmetikdienstleistungen & Online Shop
WordPress functions: WooCommerce, Yoast SEO, Blog
Die Schminkbar, mit Standorten in Winterthur, Luzern, Zürich und Basel, nutzt ebenfalls WordPress für ihre Website.
An important component of the website is an online store that is connected via WooCommerce.
Yoast SEO is also used to improve visibility in search engines.
The company's own blog also runs on WordPress to provide customers with regular tips and news from the cosmetics industry.
#3 - Cantonal Hospital Winterthur (KSW)
Industry: Healthcare
WordPress functions: WordPress Webbuilder
Winterthur Cantonal Hospital also relies on WordPress for its website.
All specialist departments and teams are managed via the WordPress content management system (CMS).
This shows that WordPress is also suitable for larger institutions in the healthcare sector.
#4 - Pestalozzi Library Zurich
Industry: Libraries
WordPress functions: WordPress Webbuilder, Yoast SEO
The Pestalozzi Library Zurich (PBZ) relies on WordPress for its website to provide a user-friendly platform for its visitors.
The website provides information about locations, opening hours and events and enables online access to the media catalog.
By using WordPress, PBZ can easily update and flexibly adapt content to always provide its users with up-to-date information.
Zur Suchmaschinenoptimierung kommt zudem Yoast SEO zum Einsatz, um die Sichtbarkeit der Bibliothek in Google zu verbessern.
#5 - Helvetic Trust
Sector: Asset management & financial services
WordPress functions: Company presentation, individual customizations, security optimization
Helvetic Trust is an independent Swiss financial advisory company.
This company also uses WordPress for its website.
The website offers comprehensive information on financial services, asset management and individual investment advice.
By using WordPress, Helvetic Trust can easily manage and customize its content, while security measures have been implemented to protect the website from unauthorized access.
#6 - Sinalco Switzerland
Industry: Beverage manufacturer
WordPress functions: Product presentation, company presentation, SEO optimization
The well-known beverage brand Sinalco Switzerland relies on WordPress for its website to present its wide range of soft drinks in an appealing way.
The website offers a clear presentation of the various product lines.
Thanks to WordPress, Sinalco Switzerland can manage its content flexibly and update it regularly.
The search engine-optimized structure ensures better findability and an appealing presentation on all end devices.
#7 - Driving school Let's Drive
Branch: Driving school
WordPress-Funktionen: Individuelles Webdesign, Kursbuchungssystem
The driving school Let's Drive offers driving lessons in the region and uses WordPress to present its services online.
The website allows students to book driving lessons and find out about the courses on offer.
By using WordPress, the driving school can flexibly manage and update its content.
#8- DP Automobile
Industry: Automobile trade
WordPress functions: Vehicle catalog, contact form
DP-Automobile is a car dealer that uses WordPress to present its vehicle offers online.
The website contains a detailed vehicle catalog and allows potential customers to submit inquiries via a contact form.
WordPress allows DP-Automobile to easily update and manage its offers.
#9 - Stücki Park Basel
Industry: Real estate & trade
WordPress functions: Individual web design, company presentation
The Stücki Park Basel, a modern business and leisure area, uses WordPress for its website.
The platform offers companies, start-ups and research institutions comprehensive information on rental space, events and services at Stücki Park.
Thanks to WordPress, the website can be dynamically updated to easily communicate current developments and events.
The modern design ensures intuitive user guidance and an appealing presentation of the location.
#10 - Ramseier
Industry: Beverage producers (apple juices & soft drinks)
WordPress functions: Company presentation, product presentation, SEO optimization
The well-known Swiss beverage manufacturer Ramseier relies on WordPress for its website to present its wide range of beverage products.
The website offers a clear presentation of the various apple juices, spritzers and soft drinks as well as information on sustainability and the company's history.
WordPress allows Ramseier to manage content flexibly and present its products in a visually appealing way.
The platform is search engine optimized to ensure high visibility for end customers.
#11 - Media cutter
IndustryMarketing & Media agency
WordPress functions: Individual web design, company presentation, SEO optimization
The Swiss media agency Mediaschneider, which specializes in data-driven marketing, relies on WordPress for its website.
The platform serves as a central point of contact for potential customers to find out about the agency's services.
By using WordPress, Mediaschneider can efficiently update content to report on new trends and developments in the digital advertising world.
The clear and modern design ensures a professional brand presentation.
What type of company is WordPress particularly suitable for?
WordPress is the world's leading content management system and is used by a wide range of companies.
Whether small companies, start-ups, e-commerce websites, e-learning platforms or event websites - WordPress offers a flexible, scalable and cost-effective solution.
But which companies is WordPress particularly suitable for?
I would like to explain this in more detail in the following section.
Small and medium-sized enterprises (SMEs)
Many SMEs rely on WordPress because it offers a cost-effective, user-friendly and scalable solution.
Company websites can be customized with themes and plugins without high development costs.
Advantages for SMEs:
- Relatively inexpensive: Due to the open source nature, there are no license fees.
- Easy maintenance: Updates, content and plugins can also be managed by non-experts.
- SEO-friendly: Companies can optimize their visibility in search engines with plugins such as Yoast SEO or Rank Math
- Scalability: WordPress grows with the company.
Start-ups
WordPress is often the best choice for startups because it offers a cost-effective and flexible solution.
Companies with a smaller budget in particular benefit from the option of starting with a ready-made theme and making individual adjustments later.
Why is WordPress suitable for startups?
- Low initial costs: Open source means that companies do not have to pay anything for the system itself.
- Simple expandability: Additional functions can be easily retrofitted using plug-ins.
- Good developer community: WordPress offers access to a large developer community if technical support is needed.
E-commerce and online stores
WordPress is not only suitable for classic websites, but is also a strong basis for e-commerce websites.
WooCommerce, the most popular e-commerce plugin, makes it easy to integrate online stores into a WordPress website.
Why do many online stores rely on WordPress?
- Seamless integration of WooCommerce: Enables products to be sold directly via the company website.
- Large selection of themes: Individual store designs are easy to implement with WooCommerce themes.
- SEO plugins for better traffic: With the right SEO tools, products can rank better in search engines.
- Security and payment interfaces: Integration of PayPal, Stripe, Twint and other payment methods.
E-learning and online courses
WordPress is also particularly suitable for e-learning platforms and online courses.
With special LMS plugins (Learning Management System), digital educational offers can be implemented seamlessly.
Why is WordPress suitable for e-learning platforms?
- Simple management of course content: Learning materials, videos and tests can be integrated in a structured way.
- Flexibility with payment models: Possibility to offer paid and free courses.
- Scalability: Start small and expand later with more functions.
Event websites
Companies or organizations that regularly organize events, conferences or workshops can use WordPress to create a dynamic event website.
Why do many event organizers rely on WordPress?
- Flexibility for event calendars: Plugins such as The Events Calendar enable a clear presentation of events.
- Integration of ticket systems: Online ticket sales via WooCommerce or Eventbrite are easy to implement.
- Automated reminders: Newsletter and e-mail notifications can be sent via plugin.
Is WordPress still up to date?
WordPress has been the most widely used content management system for years and has a significant market share in the area of website development.
But with new technologies, increasing demands on speed and security and modern alternatives such as Webflow or headless CMS, the question arises:
Is WordPress still the best choice for companies, web designers and developers?
A critical look at current trends and alternatives
Webflow, Headless CMS und andere moderne Plattformen bieten einige Vorteile.
Webflow, for example, is a visual development platform that can be used to create appealing and fast websites without any programming knowledge.
Headless CMS systems go one step further.
They separate the back end from the front end, giving companies more flexibility in how they present their content across different channels.
This makes it perfect for companies that operate more than just a classic website.
These technologies set new standards for performance, security and scalability.
But despite this increasing competition, WordPress remains relevant.
The system is extremely flexible, can be expanded almost indefinitely thanks to themes and plugins and has a huge developer community that is constantly developing it further.
In addition, WordPress is still one of the best systems for SEO.
However, there are a few things you need to consider in order to use WordPress in a future-proof way.
Regular updates and security measures are mandatory to protect against attacks.
And if you want a fast website, you need to invest in caching plugins, content delivery networks (CDN) and strong hosting.
Without these measures, a WordPress website can quickly become slow or insecure.
Despite all its advantages, WordPress is of course not always the best choice.
Companies that want a visually guided, low-maintenance solution are often better served with Webflow.
Web apps or platforms with many interfaces are more likely to benefit from a headless CMS.
And if you need a highly individualized website that cannot be realized with standard plugins, you are probably better off with a completely individual solution.
The bottom line is that WordPress remains a strong platform, but there is no longer just one right solution.
If you need a scalable, well-optimized website with full control over content and SEO, WordPress is still the best choice.
If you want to worry less about maintenance and technology or have special requirements, you should consider alternatives.
Choosing the right system therefore depends heavily on what the website needs to be able to do - and how much time and budget you want to plan for support.
Why WordPress? The decisive advantages
WordPress is one of the most popular content management systems and is used by millions of companies, bloggers and developers worldwide.
The combination of user-friendliness, flexibility and a large community makes WordPress a preferred choice for many web projects.
Easy to use for amateurs and web designers
WordPress is designed so that both beginners and experienced web designers can work with it.
The intuitive user interface allows non-experts to easily manage content, create pages and upload images.
Web designers, on the other hand, benefit from the large selection of themes and the option of creating their own designs with custom CSS or page builders such as Elementor or Gutenberg.
In addition, the learning curve is significantly flatter than with more complex systems such as Drupal or a headless CMS.
Huge developer community and constant updates
One of the biggest advantages of WordPress is the huge developer community that is constantly working on improvements and new functions.
Regular updates ensure greater security, better performance and new features.
Due to its widespread use, there are also numerous instructions, forums and support services that can quickly help with problems.
This ensures that WordPress always remains compatible with the latest web standards.
Open architecture and comprehensive plugins for every solution
WordPress offers an open architecture that makes it possible to customize and expand websites.
With over 60,000 plugins, almost all functions can be integrated, whether for search engine optimization, security, e-commerce or automation.
For example, the popular WooCommerce plugin turns WordPress into a powerful platform for online stores.
Yoast SEO or Rank Math help with search engine optimization.
And security plug-ins such as Wordfence or Sucuri can be used to implement protective measures against attacks.
Thanks to this flexibility, WordPress can be customized for almost any web project, whether it's a simple blog or a complex corporate website.
Is WordPress really the best choice?
In recent years, new systems such as Webflow, Framer and Headless CMS have become increasingly popular.
These platforms offer modern concepts for web development and avoid some of the classic weaknesses of WordPress.
But does that mean WordPress is outdated?
New technologies and CMS alternatives gain market share
Webflow is a visual development platform that allows you to create appealing websites without going deep into the code.
Framer goes even further and combines design and web development with impressive animations and flexible design options.
Headless CMS systems separate the backend from the frontend so that content can be used for different platforms independently of the website.
These systems focus on speed, security and a modern architecture - while WordPress is considered a classic, monolithic CMS.
This raises the question:
When is WordPress the best choice and when is it not?
Basically speaking, WordPress is still ideal for company websites, blogs and online stores.
It offers a huge selection of themes, plugins and an active developer community that is constantly providing new solutions.
Whoever needs a proven infrastructure and full control over content and SEO will continue to do well with WordPress.
But there are also limits.
Companies with highly individual requirements or very complex digital products often reach their limits with WordPress.
And modern web apps or platforms with many interfaces also tend to benefit from a headless CMS.
When it makes sense to switch to a more modern solution
Startups that need a fast, interactive website with individual animations are often better off with Framer.
E-commerce brands with global distribution could also benefit from Shopify or a headless commerce solution, as these scale better than WooCommerce.
Media companies that manage content for different platforms such as apps, social media and websites are more flexible with a headless CMS.
Why some companies now rely on alternatives
Many large brands have switched from WordPress to more modern systems because they need more flexibility, better performance and higher security.
Companies that rely on speed and SEO in particular are turning to alternatives with a leaner architecture.
And companies with complex digital products use headless CMS to provide content efficiently for different end devices.
The bottom line is that WordPress remains strong, but there is no longer just one solution for everything.
Which platform is the best choice depends heavily on individual requirements.
The hidden disadvantages of WordPress
In addition to the advantages that WordPress offers, there are also some disadvantages.
Companies that use WordPress should be aware of this.
This is the only way to operate a stable and secure website in the long term.
Security and maintenance effort due to frequent updates
WordPress is an open source system and therefore more susceptible to security vulnerabilities than proprietary solutions.
Regular updates for the system, plugins and themes are required to minimize security risks.
Companies that use WordPress must therefore ensure that updates are installed promptly.
Without a reliable maintenance concept, the risk of hacker attacks and data leaks increases.
Performance problems with poorly implemented plugins
Plugins are one of the greatest strengths of WordPress, but they can also lead to performance problems.
Too many or poorly programmed plugins slow down the loading time of the website and can have a negative impact on the user experience.
Unnecessary or outdated plugins also increase the risk of compatibility problems with WordPress updates.
Higher technical maintenance costs compared to SaaS solutions
Im Gegensatz zu SaaS-Lösungen wie Webflow, Shopify oder Wix erfordert WordPress mehr technisches Wissen für die Wartung.
Server configurations, security measures and regular backups must be carried out by website operators or developers.
For companies without their own IT team, the technical effort can quickly become a burden.
Hosting: Why hosting is crucial for WordPress
Choosing the right hosting is a key factor for the success of a WordPress website.
Many companies underestimate the impact that hosting has on loading times, SEO and security.
Specific cost factors for professional hosting
The costs for WordPress hosting vary depending on requirements, server performance and additional security functions.
Favorable shared hosting offers start at a few euros per month, but often offer limited performance and little control over server settings.
Managed WordPress hosting, which offers automatic updates, security features and performance optimizations, costs between 20 and 100 euros per month, depending on the provider.
Dedicated servers or cloud hosting solutions for large websites with high traffic can cost several hundred euros per month.
Why good hosting is important for SEO and loading times
The loading time of a website is an important ranking factor for search engines such as Google.
Slow servers or overloaded shared hosting environments can lead to lower rankings and a higher bounce rate.
Good hosting ensures stable loading times, high availability and improved security, which has a positive impact on SEO and the user experience.
My recommendations
For smaller business websites or blogs, managed WordPress hosting from providers such as Kinsta, SiteGround or Raidboxes can definitely be a good choice.
E-commerce projects or larger company websites should, however, rely on more powerful hosting solutions such as WP Engine or dedicated cloud servers from providers such as AWS or Google Cloud.
Making the right decision: What you should look out for
Choosing the right content management system is an important basis for the success of a website.
WordPress offers many advantages, but is not the best choice for every company.
Before a company decides to use WordPress, a few key factors should be checked.
Checklist to see if WordPress is the ideal fit
1st project scope
Small company websites or blogs benefit from the flexibility and scalability of WordPress.
For large, highly customized web projects with complex functions, an alternative CMS or an individual solution may be more suitable.
2.design and individualization
WordPress offers thousands of themes that can be individually customized.
If you need a completely customized design, you will have to reckon with additional development costs.
3 Functionality and extensions
WordPress is extremely extensible thanks to plugins.
Functions such as e-commerce, member areas or multilingualism can be easily integrated.
However, too many or poorly programmed plug-ins can impair performance.
4 Maintenance and safety
WordPress requires regular updates for the CMS, plugins and themes.
You should therefore make sure that maintenance costs and safety measures are planned so that you can minimize safety risks.
Alternatives such as Webflow or SaaS platforms take over many of these tasks automatically.
5 Hosting and loading times
High-performance hosting is important for loading speed and SEO performance.
Shared hosting can be sufficient for small projects.
However, if you have a large website, you should opt for managed WordPress hosting or dedicated servers.
From the field: My experience as a web and SEO expert
As a web and SEO expert at Beyondweb, I have implemented numerous projects with WordPress over the years - but also tested alternatives.
Depending on the company's goals, technical infrastructure and long-term strategy, I decide together with my clients whether WordPress is the best choice or whether another system is a better fit.
When and why I recommended WordPress to clients
WordPress is often the best solution, especially for small and medium-sized companies.
Es bietet eine leistungsfähige, aber trotzdem kosteneffiziente Möglichkeit, eine professionelle Website aufzubauen.
One example from our practice is our collaboration with Wacker Bedachungs AG, a craftsman's business from Basel.
The company relied on traditional word-of-mouth advertising for a long time, but recognized the potential of digitalization.
The challenge was to create a modern website that not only looks professional, but also generates leads and is easier to find on Google.
With WordPress, we were able to develop an SEO-optimized website that is specifically tailored to the needs of the target group.
We integrated relevant keywords, optimized the page structure and created user-friendly content.
These measures increased website traffic by 386% and the number of online leads by 254%.
The simple maintenance enabled the customer to manage content independently and target new customers after a short training session.
This shows that WordPress is an optimal solution, especially for companies that want to become more visible online and actively generate customer inquiries
But WordPress is also well suited for SEO-strong websites, content-driven companies and smaller e-commerce projects.
Basically speaking, if you are prepared to invest regularly in maintenance, security updates and performance optimization, you can build a successful online presence with WordPress in the long term.
Personal conclusion
WordPress is still a powerful and flexible content management system that is a really good choice for many companies.
There is a huge community, countless extensions and a proven infrastructure for websites, blogs and online stores.
But: WordPress is no longer the only sensible solution.
In recent years, modern alternatives such as Webflow, headless CMS and other SaaS platforms have developed considerably.
These systems have advantages, especially when it comes to performance, security and maintenance costs - so depending on the project, they may be the better choice.
I recommend WordPress especially for companies that want to go online quickly, remain flexible and don't have overly complex requirements for their website.
With the large selection of themes, plugins and hosting options, you can get started quickly and expand later as required.
However, for companies that need special functions, require many integrations or have extremely high scaling requirements, other systems may be more suitable.
In the end, the decision always depends on a company's long-term goals and how much maintenance work it is prepared to put in.
Frequently asked questions about WordPress
WordPress is the most widely used content management system in the world and is used by companies of all sizes.
Nevertheless, there are always uncertainties as to whether WordPress is the right choice for certain industries or projects.
That's why I'm answering some of the most common questions that customers regularly ask me here.
What does WordPress cost monthly and annually?
WordPress itself is free as open source software.
However, there are costs for hosting, themes, plugins and maintenance, depending on the area of application.
Favorable shared hosting packages start at around 5 to 10 euros per month.
Professional managed WordPress hosting costs between 20 and 100 euros per month, depending on the provider and scope of services.
Premium themes cost between 50 and 200 euros once, individual designs are more expensive.
Plugins for e-commerce, SEO or security functions may incur additional costs, especially in the Pro version.
In total, the annual costs for a professional WordPress website are between 500 and several thousand euros, depending on the requirements and scope.
Is WordPress secure enough for sensitive industries?
Yes, if it is configured correctly.
WordPress has a solid security architecture, but because it is so widely used, it is also a popular target for hackers.
Additional security measures are therefore particularly important for sectors such as healthcare, finance and e-commerce.
This includes regular updates, firewalls, security plugins (e.g. Wordfence or Sucuri) and secure hosting.
Unternehmen, die mit sensiblen Daten arbeiten, sollten zudem SSL-Verschlüsselung, regelmässige Backups und eingeschränkte Benutzerrechte einrichten.
With these measures, WordPress is definitely secure enough for demanding industries.
When do I need professional help from an agency?
WordPress is generally suitable for companies that want to manage their website themselves.
Bei komplexeren Anforderungen wird aber oft eine professionelle WordPress Agentur benötigt.
This is especially true when individual design, customized functions or an SEO strategy are required.
An agency can also take on a lot of work in the long term when it comes to maintenance, security and performance optimization.
E-commerce websites, larger corporate websites or rapidly growing projects in particular benefit from professional support.
Without technical know-how, it can be difficult to keep a WordPress website performing well and secure in the long term.
