Digital PR
Make your brand the go-to choice for AI
ChatGPT, Gemini, and others now play a key role in determining which brands remain relevant. We position your brand within the trusted sources that AI favors – and make you the go-to answer.
- Relevance in AI systems
- Visibility in high-quality Swiss media
- Sustainable Digital Authority
If you don't appear in the media, you lose your digital relevance.
It’s no longer just Google that decides who gets seen – it’s AI.
ChatGPT, Gemini, and Claude rely on news outlets for their answers. If your brand isn’t represented there, it will disappear from the answers that people use every day.
Source: (Study by the University of Zurich)
Source: (Princeton University study)
Source: (Study by the University of Zurich)
CITEBOOST was developed in collaboration with the renowned PR agency Ferris Bühler Communications , which has over 25 years of experience in PR and storytelling.
Stay Relevant in the Age of AI
Through stories and studies, we’ll get your company featured in established Swiss media – exactly where people turn to AI for reliable facts.
We produce high-quality studies and surveys featuring new data and graphics that are so valuable that media outlets are eager to cite them.
You don't have to write or format anything. You'll receive a ready-to-use, AI-optimized article – complete with graphics – delivered directly to your site.
Thanks to specialized tracking, you can see exactly where and how your brand appears in the media and how this affects your visibility on ChatGPT and Google.
Our clients are featured in the following media:
A Clear Process forGreater Relevance
Our Citeboost process is designed to maximize visibility on Google and AI platforms.
01
Relevance Potential Analysis
We identify topics where your brand can become a credible source.
02
Data collection
Gfs Bern and other research institutes provide reliable data – the foundation for media and AI.
03
Story & PR
We use this to craft a story that the media will pick up and that AI will deem trustworthy.
04
SEO Integration
We'll also incorporate the story into your website using infographics and handle the technical optimization and internal linking.
05
Tracking & Reporting
We track where your brand appears in the media, on Google, and in AI – and how it’s performing.
Citeboost – Your Path to AI Relevance
- Strategy & Topic Gap Analysis
- High-End Articles & Graphics
- Design of Surveys/Studies
- Technical SEO Integration
- PR & Media Placements
- AI Visibility Tracking
Here's how to get started
Consultation
We'll analyze your goals and current situation and let you know whether Citeboost is a good fit for your business.
Kick-off meeting
Implementation
We implement Citeboost over a period of 3–6 months and measure its impact in the media and AI.
Talk to us in person
Just fill out the form – we’ll get back to you with the next steps and an initial estimate of the scope and budget.
Ato Herzig, CEO
Any questions?
What are the benefits of Citeboost?
To put it bluntly: You’re making your brand future-proof and becoming the answer, rather than just a search result.
In a world where users ask questions directly to ChatGPT, Gemini, or Perplexity, the value of traditional website rankings is declining. Citeboost ensures that AI systems recognize and use your brand as a trusted source.
Specifically, this gives you three key benefits:
Topical Authority: We identify a niche (“data gap”) where no reliable figures currently exist. Through our exclusive data collection (e.g., studies), you establish yourself as the sole authority on this topic. When AI searches for facts on this subject, it finds you.
Double the visibility: You benefit from traditional PR (media mentions build trust with people) and technical SEO (structured data and backlinks signal relevance to search engines).
A sustainable competitive advantage: While your competitors are still trying to cram keywords into their websites, you’re being cited in leading external media outlets. For AI models, these “citations” are the strongest indicator of truth and quality – a status that can’t be easily taken away from you.
How much does Citeboost cost?
Since Citeboost is a fully customizable campaign, there is no “off-the-shelf” solution. We tailor the scope precisely to your goals and your company’s capabilities.
The investment depends on various factors, such as:
The data basis: Do we need to commission a completely new representative study (e.g., with gfs.bern), would a smaller survey suffice, or could we perhaps even draw on existing internal data?
Storytelling: How complex is the topic, and how much work does it take to prepare it for the media and your website?
We'll put together a package that makes sense for you and fits your budget. During our initial consultation, we'll determine what steps we need to take to help you achieve maximum impact.
Just to give you a rough idea: A full-scale Citeboost typically starts at 10,000 CHF.
How quickly will I see results?
Since we work with breaking news, the process is often faster than with traditional SEO. As soon as our data collection is complete and the story is published, you’ll often see the first results—including citations and mentions in national and regional Swiss media—within just a few weeks.
The effect on AI is the second stage: as soon as media reports go online, systems like Google and LLMs (ChatGPT, etc.) crawl this new information. Experience shows that AI begins to incorporate these new “facts” into its responses shortly thereafter. This can take longer; specifically, for the articles to be included in the training data, they need to remain online for a longer period. Nevertheless, visibility improvements for relevant topics are often seen within six months.
How do you measure success?
We don’t just make guesses – we measure results. Since AI visibility can’t be tracked using traditional SEO tools, we use specialized software. Specifically, we track the following for you:
Media Coverage (Press Kit): Where has your story been published?
Brand Mentions: How often is your brand mentioned in connection with this topic?
AI Responses: Does your brand appear as a source or response for relevant prompts in AI search engines like ChatGPT, Gemini, or Perplexity?
Are backlinks also being built?
Yes, that’s often a positive side effect of our work – but we don’t guarantee links. Why?
Because we work with real journalists and editorial teams (earned media). Whether an editorial team includes a link is subject to its editorial independence and cannot always be influenced by us.
But the most important thing is this: when it comes to AI search, links are no longer the only currency. Brand mentions (citations) in high-profile media are a major signal of authority for language models. You gain AI relevance regardless of whether the link is “dofollow,” “nofollow,” or simply mentions your name.
What sets Citeboost apart from digital PR?
Citeboost is the first and only service in the DACH region that combines PR expertise with SEO through a collaboration between two specialized agencies.
Traditional "digital PR" is often handled by SEO agencies that try their hand at PR – usually with a sole focus on link building. With us, you get the best of both worlds:
Ferris Bühler Communications creates storytelling that truly convinces journalists and helps you gain visibility in high-quality Swiss media.
Beyondweb develops data-driven strategies to ensure that your story resonates exactly where the algorithm falls short. We don’t do PR for links; we do PR for data authority.
ANY QUESTIONS?
What are the benefits of Citeboost?
To put it bluntly: You’re making your brand future-proof and becoming the answer, rather than just a search result.
In a world where users ask questions directly to ChatGPT, Gemini, or Perplexity, the value of traditional website rankings is declining. Citeboost ensures that AI systems recognize and use your brand as a trusted source.
Specifically, this gives you three key benefits:
Topical Authority: We identify a niche (“data gap”) where no reliable figures currently exist. Through our exclusive data collection (e.g., studies), you establish yourself as the sole authority on this topic. When AI searches for facts on this subject, it finds you.
Double the visibility: You benefit from traditional PR (media mentions build trust with people) and technical SEO (structured data and backlinks signal relevance to search engines).
A sustainable competitive advantage: While your competitors are still trying to cram keywords into their websites, you’re being cited in leading external media outlets. For AI models, these “citations” are the strongest indicator of truth and quality – a status that can’t be easily taken away from you.
How much does Citeboost cost?
Since Citeboost is a fully customizable campaign, there is no “off-the-shelf” solution. We tailor the scope precisely to your goals and your company’s capabilities.
The investment depends on various factors, such as:
The data basis: Do we need to commission a completely new representative study (e.g., with gfs.bern), would a smaller survey suffice, or could we perhaps even draw on existing internal data?
Storytelling: How complex is the topic, and how much work does it take to prepare it for the media and your website?
We'll put together a package that makes sense for you and fits your budget. During our initial consultation, we'll determine what steps we need to take to help you achieve maximum impact.
Just to give you a rough idea: A full-scale Citeboost typically starts at 10,000 CHF.
How quickly will I see results?
Since we work with breaking news, the process is often faster than with traditional SEO. As soon as our data collection is complete and the story is published, you’ll often see the first results—including citations and mentions in national and regional Swiss media—within just a few weeks.
The effect on AI is the second stage: as soon as media reports go online, systems like Google and LLMs (ChatGPT, etc.) crawl this new information. Experience shows that AI begins to incorporate these new “facts” into its responses shortly thereafter. This can take longer; specifically, for the articles to be included in the training data, they need to remain online for a longer period. Nevertheless, visibility improvements for relevant topics are often seen within six months.
How do you measure success?
We don’t just make guesses – we measure results. Since AI visibility can’t be tracked using traditional SEO tools, we use specialized software. Specifically, we track the following for you:
Media Coverage (Press Kit): Where has your story been published?
Brand Mentions: How often is your brand mentioned in connection with this topic?
AI Responses: Does your brand appear as a source or response for relevant prompts in AI search engines like ChatGPT, Gemini, or Perplexity?
Are backlinks also being built?
Yes, that’s often a positive side effect of our work – but we don’t guarantee links. Why?
Because we work with real journalists and editorial teams (earned media). Whether an editorial team includes a link is subject to its editorial independence and cannot always be influenced by us.
But the most important thing is this: when it comes to AI search, links are no longer the only currency. Brand mentions (citations) in high-profile media are a major signal of authority for language models. You gain AI relevance regardless of whether the link is “dofollow,” “nofollow,” or simply mentions your name.
What sets Citeboost apart from digital PR?
Citeboost is the first and only service in the DACH region that combines PR expertise with SEO through a collaboration between two specialized agencies.
Traditional "digital PR" is often handled by SEO agencies that try their hand at PR – usually with a sole focus on link building. With us, you get the best of both worlds:
Ferris Bühler Communications creates storytelling that truly convinces journalists and helps you gain visibility in high-quality Swiss media.
Beyondweb develops data-driven strategies to ensure that your story resonates exactly where the algorithm falls short. We don’t do PR for links; we do PR for data authority.