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WACKER ROOFING AG

Through a website redesign with optimizations in the marketing strategy, a local craft business in Basel can exploit its online potential.
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Logo of Wacker Bedachungs AG with stylized roof symbols and the text "Aesch - Dornach - Pratteln" under the company name.
customer

Wacker Roofing AG

Industry

construction industry

project

Website relaunch

A man with short light brown hair and a trimmed beard, wearing a gray T-shirt with the Wacker brand and smiling into the camera.

Nico Wacker

Managing Director, Wacker Roofing AG

Since Beyondweb relaunched our website, we've received more than three times as many customer inquiries as before. The collaboration was seamless, and the results far exceeded our expectations. We wholeheartedly recommend Beyondweb and look forward to future projects.
A tablet on which a company website with service descriptions, images of buildings and information sections is displayed against a monochrome blue background.

Initial situation

Wacker Service GmbH, a local tradesman's business, previously relied primarily on word-of-mouth advertising to acquire new customers. While this model worked, it left untapped potential for digital growth unused.

Managing Director Nico Wacker recognized the potential of digitalization and wanted a modern website that would not only generate new leads but also be easily found in search engines. The goal was to increase regional awareness and position the company as a digitally present company in the long term.

APPROACH

Following a detailed target group analysis, we developed a website that specifically addresses potential customers and encourages them to contact us. We placed particular emphasis on a user-friendly structure that clearly and convincingly presents the services of Wacker Service GmbH.

To increase search engine visibility, we created target-group-specific copy and optimized the page structure for relevant keywords. A modern and inviting design underscored the company's professionalism and ensured a positive user experience.

We also implemented technical SEO optimizations and defined a clear content strategy that will enable Wacker Service GmbH to continue to independently expand its online presence in the future. Multiple rounds of feedback ensured that the implementation exceeded the client's expectations.

RESULTS

Thanks to the new website, Wacker Service GmbH has evolved from a local tradesman's shop to a digitally present company. The measures led to impressive results: Website traffic increased by 386%, and the number of online leads increased by 254%.

 

Positive customer feedback and increased search engine visibility strengthen the brand and contribute to long-term customer acquisition. The collaboration with Nico Wacker was a complete success, and the website now provides a solid foundation for further digital growth.

The website of a roofing company is displayed on five smartphones, presenting services, FAQs, project images, testimonials and contact options on modern, user-friendly interfaces.

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