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SEO-Strategie und Workshop für das grösste Startup-Netzwerk der Schweiz

The largest startup network in Switzerland turned to Beyondweb to expand its in-house SEO expertise.
Two smartphones show the website of the Swiss Startup Association; one of them is upside down. A white waveform runs across a background that fades from red to black.

Projektübersicht

customer

Swiss Startup Association

Standort

Winterthur in Zürich

Industry

Verband

Expertise

SEO Sprint & Workshop

Die Swiss Startup Association wollte auch Online ihre Sichtbarkeit und Conversions steigern – für ihrer Services, Events und Partnernetzwerk. Wir haben das Team unterstützt mit einer datenbasierten Keyword-Strategie und einem Workshop für das interne SEO-Upskilling.

20+

Potential for improvement

+103

New keywords

+1

Targeted blogging strategy
Woman with long brown hair, wears a bright pink blazer and a black top, looks slightly upwards and has a neutral expression on her face.
Thanks to the SEO sprint, we identified over 20 hidden potentials that we can use to specifically increase our Google visibility. It clearly showed us how we can strengthen our market position as Switzerland's largest startup network. We were impressed by the structured and professional approach – we're already seeing initial success!
Woman with long brown hair, wears a bright pink blazer and a black top, looks slightly upwards and has a neutral expression on her face.

Regula Bleuler

Managing Director, Swiss Startup Association

Initial situation

The Swiss Startup Association (SSA) had not yet implemented any measures in the area of SEO. The focus to date has been on events, Google Ads and partnerships with companies.

In order to consolidate its market position as the largest startup network in the online sector, the organization decided to invest in SEO. The SSA turned to Beyondweb to develop a clear SEO strategy and build internal expertise in SEO.

Herangehensweise

In a six-week SEO sprint, we held a workshop that taught the basics of SEO. The focus topics were the optimization of category, product and blog pages, how the SSA can create user-centric, SEO-friendly content in-house and the optimization of internal links.

In addition, the Swiss Startup Association received a range of services, including a keyword and blogging strategy, an on-page SEO checklist, access to our SEO toolstack and a 25-page on-page SEO guide. Two final coaching sessions helped the SSA to put what they had learned into practice.

The SEO sprint enabled the organization to build internal competencies so that they could work independently on their SEO strategy in the long term. The entire sprint was designed in such a way that it could be easily integrated into the daily work routine and enabled sustainable success.

Resultate

Thanks to the SEO sprint, the Swiss Startup Association was able to identify numerous areas for improvement in order to make better use of its established network in the Swiss startup scene. In addition, over 100 new keywords were discovered that will enable the association to generate more organic search queries and sustainably improve its Google visibility.

The Swiss Startup Association was enthusiastic about the collaboration with Beyondweb and is already seeing the first successes. The clear strategies and practical tools that could be used directly in day-to-day work were particularly appreciated. The organization now feels well equipped to implement its SEO measures independently.

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Ato Herzig, CEO