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SEO-audit und Stratgie für den grössten B2B-Solarhändler der Schweiz

Solarmarkt GmbH is Switzerland's largest solar retailer. We conducted a comprehensive SEO audit and strategy for its online shop and blog.
Eine Broschüre mit dem Titel „SEO-Audit & Strategie“ vom 17.04.2024 liegt auf einer grauen Fläche neben einem zusammengerollten gelben Blatt, über das eine gelbe Liniengrafik verläuft.

Projektübersicht

customer

Solarmarkt GmbH

Standort

Aargau

Industry

E-commerce

Expertise

SEO Audit & Strategy

Der Solarhändler Solarmarkt entschied sich für Beyondweb für die Auditierung und strategische Neuausrichtung des Online Shops. Wir entwickelten eine datenbasierte und priorisierte Keyword-Strategie (Clustering, Keyword-Gap, Content Silos) und eine Off-Page Strategie auf Basis einer Link-Gap und Link Velocity Analyse.

+46

Landing pages

+543

New keywords

+204

New blog topics
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The in-depth SEO audit and SEO strategy showed us new ways and optimization potential to sustainably increase our visibility. The collaboration was not only efficient and effective, but also consistently professional and personable.
A bald man with a beard, dark jacket and white shirt smiles into the camera against a plain background.

David Galeuchet

Head of Marketing, Solarmarkt GmbH

Initial situation

Solarmarkt GmbH noticed a significant decline in its visibility on Google. Of over 2,000 keywords, only about 50 reached the top positions in the search results.

To strengthen its market position as a market leader in the Swiss B2B solar online market, Solarmarkt GmbH contacted Beyondweb to conduct a comprehensive review and analysis of the website and, based on this, to develop a targeted SEO strategy.

Herangehensweise

We conducted the entire SEO audit and strategy within four weeks. We started with a comprehensive technical SEO analysis, followed by a conversion analysis using visual attention software and qualitative methods. Based on this, we created a concrete catalog of measures to specifically optimize the website.

In the next step, we defined a keyword strategy with over 500 new keywords and a monthly search volume of more than 100,000. We also created content outlines for 22 existing and new pages to support content creation and provided the in-house team with an on-page SEO guide with practical implementation tips.

At the same time, we analyzed the backlink situation, identified gaps compared to the main competitors, and outlined concrete steps to close them. Finally, we summarized all findings and strategies in an SEO roadmap that provides clear measures for implementation.

Resultate

Thanks to the detailed SEO audit and strategy, Solarmarkt GmbH received a clear action plan that served as the basis for a tender for implementation. Our work enabled Solarmarkt to approach its SEO strategy in a structured and targeted manner.

Solarmarkt GmbH now knows exactly where it stands and what next steps are necessary to strengthen its leading market position. By optimizing keywords, closing the link gap, and improving conversion rates in the shop, the company has calculated SEO potential for 2.4 to 10.7% sales growth compared to the previous year.

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Ato Herzig, CEO