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Website-Relaunch für das 14-Punkte Restaurant Roter bären in Basel

Für das Gourmet Restaurant Roter Bären in Basel, durften wir einen Website-Relaunch durchführen inklusive Lokaler SEO-Kampagne, dadurch verzeichnet das Restaurnt mehr Reservationen
A website layout for "Roten Bären" includes restaurant details, a welcome text in German, pictures of food, interior shots and a dark color scheme with golden accents.

Projektübersicht

customer

Roter Bären GmbH

Standort

Basel

Industry

Restaurant

Expertise

Website relaunch

CMS / Technologies

WordPress

Für das 14-Punkte-Restaurant Roter Bären in Basel haben wir einen neuen Webauftritt inklusive Aleno-Buchungstool realisiert – von Strategie über Design bis zur WordPress-Entwicklung.

Visit the website
Woman with shoulder-length dark hair, wearing a dark blazer, holding a glass award and looking into the camera with a neutral expression.
Beyondweb has redesigned our restaurant website to create a modern and appealing experience. The wow factor delights our guests and reflects the quality of our business. Since the relaunch, we've seen a 20% increase in bookings – the relaunch was a complete success.
Woman with shoulder-length dark hair, wearing a dark blazer, holding a glass award and looking into the camera with a neutral expression.

Madeleine Grieder

Mitinhaberin, Gourmetrestaurant Roter Bären

Initial situation

The existing website of the gourmet restaurant in Basel did not reflect the innovative cuisine or the modern ambience of the restaurant.

The outdated website was cluttered, with many tiles that made navigation difficult. This resulted in a low conversion rate as few visitors were making reservations online. Beyondweb was contacted to solve these challenges.

Herangehensweise

At the beginning, we defined the site architecture to ensure that users can find all relevant information with just a few clicks. During the kick-off, the design direction was determined and a new corporate design was developed together with the in-house graphic designer, coordinated with the existing card design and the restaurant's display stands.

Based on this, we created a design system for the website that uniformly defined colors, fonts and icons. The design was initially applied to three pages and then rolled out to all others. Professional food photography by Marc Niedermann emphasized the quality and atmosphere of the restaurant.

Finally, the website was developed according to best practices, with a focus on loading times and SEO optimization. The project was successfully completed and launched within four months.

Resultate

Since the website relaunch, the Rote Bären has increased online bookings by 20%. The new website boasts clear navigation, an appealing design and an optimized user experience that reflects the restaurant's innovative approach.

The management and the entire owner team are extremely satisfied with the result and have already engaged Beyondweb for two further web projects, which also involve redesigning and relaunching the websites of partner restaurants.

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A man with short brown hair and light facial hair, wearing a light blue collared shirt, is smiling against a dark background.

Ato Herzig, CEO