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Strategisches Redesign für eine Brasserie & Bar in Basel

Brasserie PERRON in Basel records 800+ organic clicks per month thanks to an SEO-optimized website.
Auf einer grünen, runden Fläche steht ein Laptop, auf dem eine Restaurant-Website mit den Rubriken Brasserie, Bar und Banquette angezeigt wird, daneben ein Teller mit Essen.

Projektübersicht

customer

Platform

Standort

Basel

Industry

Restaurant

Expertise

Analyse & Strategie
Webdesign

CMS / Technologies

WordPress

Das strategische Redesign des Restaurants zielt darauf ab, den einzigartigen Charme des Hauses online widerzuspiegeln und gleichzeitig die Gästezahlen zu steigern. Durch gezielte SEO-Maßnahmen wurde die Sichtbarkeit erhöht, während die Integration eines Online-Buchungstools den Buchungsprozess für Gäste vereinfacht und optimiert.

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Initial situation

Brasserie and bar Perron in Basel, known for its delicious dishes and sophisticated cocktails, wanted to improve its brand image and attract more guests. The previous website no longer met the high expectations in terms of aesthetics and brand identity and did not reflect the high-quality character of the restaurant. The challenge was to design a website that would emphasize the Perron's charm and attract more guests through an improved color scheme.

The aim of the project was to develop a website that reflects the character of the restaurant and to improve the user experience in order to attract more guests and increase online reservations.

A dark blue background with a white box shows a German lunch menu for Monday, 27.05.2019, with dishes such as roast potatoes, savoy cabbage and couscous with feta.
Homepage of the restaurant website with three sections: Brasserie with a plate of food, Bar and Banquets, each with menu or reservation buttons on a dark blue background.

Herangehensweise

After a thorough analysis of the target group and the competition, we developed a unique design that strengthens Perron's brand identity and optimizes the user experience.

We have created a new color palette that uses atmospheric images to bring the stylish interior of the restaurant more into focus. The "Aguila" font picks up on the architecture of the restaurant with its geometric shapes, conveying elegance and modernity. The calm and minimalist color scheme is complemented by golden-beige accents that underline the high quality of the restaurant.

To optimize the conversion rate (CRO), we integrated strategic call-to-actions (CTAs) and new offers such as banquets, which were seamlessly integrated into the website. Through targeted content optimization for local search terms, we also created the basis for higher Google visibility.

Resultate

The new Perron website now shines in all its glory and perfectly reflects the quality and charm of the restaurant. Guests can now discover the culinary diversity from classic French recipes to the chef's own creative interpretations.

Targeted SEO measures have significantly increased visibility, with the website now attracting over 800 clicks per month. The integration of the online booking tool Localina has enabled Perron to attract more guests directly online. The restaurant is optimistic about the future, as the new website both strengthens the brand image and creates a better connection with guests.

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A man with short brown hair and light facial hair, wearing a light blue collared shirt, is smiling against a dark background.

Ato Herzig, CEO