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LOTOS AG

The translation agency Lotos AG strengthened its growth through an SEO-optimized website redesign and a comprehensive backlink strategy.
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customer

Lotos AG

Industry

Translation agency

project

Website relaunch SEO strategy

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Luc Schläger

Project Manager, Lotos AG

Beyondweb positioned our company clearly and attractively in the market. I see this pay off every day in sales discussions. I felt that working with them was less like a business relationship and more like teamwork.
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Initial situation

Lotos AG, an experienced translation agency from Lucerne, commissioned Beyondweb to completely redesign its online presence in Switzerland's highly competitive translation market. The company is characterized by its in-depth understanding of languages and its close customer loyalty, but the existing website no longer met the requirements of a modern, high-performance online presence. The challenge was to develop a website that would both accurately represent Lotos AG's brand and services and strengthen its online visibility in a competitive environment.

APPROACH

Our approach began with a comprehensive analysis of the target group and the competitive situation in order to clearly define the positioning of Lotos AG in the market. This formed the basis for the development of a modern, user-friendly web design that addresses the needs of the target group both visually and functionally.

For the user experience (UX), we optimized the flow of information, improved navigation and integrated targeted call-to-actions to increase conversion rates and encourage contact. This made it possible to present the services offered by Lotos AG in a clear and appealing way.

In the area of search engine optimization (SEO), the focus was on the targeted development of backlinks. We identified and acquired over 350 valuable backlink opportunities to increase the website's authority and sustainably improve its positioning in Google search results.

RESULTS

Through targeted SEO optimization, the website was able to significantly increase its domain rating and Google rankings. This helped to position Lotos AG more strongly in the Swiss translation market and increase its visibility.

With over 350 identified backlink opportunities, Lotos AG was able to significantly expand its SEO strategy and achieve a sustainable improvement in visibility. The fresh, modern website sets the company apart from the competition and enables it to respond even more specifically to the needs of its customers.

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