AEBI

Thanks to a comprehensive SEO analysis & strategy, an SEO workshop and an SEO campaign with technical optimization of the online store, AEBI Waffen was able to more than double its click figures in just 6 months.

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The collaboration with Beyondweb was excellent from the very beginning. The contact was always friendly and competent, and we noticed significant progress within the first few weeks. We are very satisfied and can recommend Beyondweb without reservation.

Project in numbers

100%

more clicks in 6 months

+120

new keywords on the 1st page

+41

Additional sales in 2 months

Initial situation

AEBI Weapons, an established supplier of firearms, operated both a physical store and an online store. They wanted to increase the visibility of their online store to reach more customers. However, due to legal restrictions, they were unable to run Google ads and had to rely on organic SEO measures. An initial analysis showed that the competition was already successfully using SEO strategies.

After this analysis, AEBI Waffen decided to start a project with us to increase their online visibility. With the help of an SEO sprint and workshop, AEBI Waffen wanted to build their internal SEO expertise to increase their visibility and sales through organic traffic.

APPROACH

As part of the SEO sprint, we worked with AEBI Waffen to develop a prioritized keyword strategy and identified both commercial and informal keywords that are specifically geared towards conversions. In doing so, we focused on search intent so that AEBI Waffen could cover the entire purchase decision process of their target group.

In addition, the existing sitemap was realigned and optimized for SEO purposes in order to increase the visibility of the relevant pages. A practical SEO workshop also showed how to optimize the page structure for category, product and blog pages, create user-centric content and build internal links in order to improve rankings in the long term.

In two further coaching sessions, we were able to ensure that the knowledge learned was implemented efficiently. We answered open questions and gave practical tips for the continuous optimization of the website, which enabled AEBI Waffen to successfully apply the SEO knowledge internally.

In addition, we have directly implemented technical improvements, including the implementation of canonical URLs, removal of duplicates, content and optimization of the heading structure and optimization of more than 80 category pages.

RESULTS

Thanks to the new knowledge, AEBI Waffen was able to record almost 1,928 additional clicks after just one month, which corresponds to an increase of over 33%. This led to 41 additional sales, which underlines the effectiveness of the SEO optimizations.

After additional technical optimizations, we were able to increase organic clicks by 100% within 6 months.

The results show how quickly AEBI Waffen was able to successfully implement the new SEO strategies in its online store and achieve noticeable improvements.

The consistent application of the SEO methods learned shows a clear success, which demonstrates the potential for further growth and more conversions. AEBI Waffen is very satisfied with the results and looks forward to continuing to work with Beyondweb to further optimize their online store.

We started the SEO optimizations in September 2024.