Across the Limits
Fitness Studio
Local SEO, on-page optimization
Co-owner, Across the Limits
Across the Limits, a fitness studio in Zurich Altstetten, was struggling to rank in top positions in Google search results. Despite their qualified services and strong local presence, they were not reaching potential new customers via Google. Especially in the highly competitive Zurich region, it was a challenge to position themselves for important keywords such as "fitness studio" or "Zurich fitness".
The lack of visibility meant that the gym was not being found by new prospects in their region. To solve this problem and increase their local reach, Across the Limits turned to Beyondweb.
First, we carried out a comprehensive analysis of Across the Limits' Google profile. We examined the positioning of the competition in Zurich and identified relevant keywords to achieve the best possible rankings. In doing so, we took a close look at the competitive dynamics in the fitness industry in order to develop a targeted approach.
We then optimized the gym's Google profile. We updated images, descriptions and FAQs. We also implemented a keyword strategy on the website, focusing on the relevant terms for the Zurich Altstetten region.
At the same time, we specifically built 50 high-quality backlinks from relevant company directories in the DACH region, which is also one of the ranking factors. In addition, we optimized the website for a central focus keyword and published it. By regularly checking rankings and analyzing visitor flows, we ensured that the measures had the desired effect.
Thanks to the fast and targeted optimizations, Across the Limits reached the 4th position for the highly competitive keyword "Fitnessstudio Zürich" in just seven days. This led to a rapid increase in local visibility and an increased number of inquiries and new customers. The gym was thus able to significantly increase brand awareness and attract more customers from the Zurich region.
The positive results confirmed the success of the measures, and Across the Limits was extremely satisfied with the rapid implementation and the visible results. The studio was able to effectively use the visibility gained to attract more members and drive growth.
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