Improve local SEO with Google Business

Many entrepreneurs are dissatisfied with how their company can be found on Google. For this reason, search engine optimization (SEO) of their website is at the top of the priority list for many companies. The big goal: rank higher on Google in order to attract more traffic to your website and thereby win more customers.

However, implementing a comprehensive SEO strategy is a complex matter. On- & off-page SEO, keyword finding, technical SEO and many other components influence the search rank of a website on Google. Due to the high level of complexity, many Swiss SMEs outsource SEO matters to a web agency that already has the necessary know-how and software.

Nevertheless, a company can sustainably improve its search ranking on Google with a few simple tips and tricks, even without major investments and without specific SEO know-how. One way to do this is to set up Google Business.

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What is Google Business?

Google Business was launched by Google in 2014. The idea is to make companies more visible and easy to integrate with Google Maps and Google Search. This means that Google Business is not just a business listing, but rather helps companies to be found more easily on Google and Google Maps.

The Google Business entry of a registered company automatically appears on Google Maps when entering a relevant search or directly on the right side of the search screen when entering the company name. The entry allows you to access the company's website with just one click, navigate a route to the location via Google Maps or call directly via telephone.

Furthermore, customer reviews, opening times, offers and online appointments can be linked so that potential customers can contact the company even more easily and find the information they want more quickly.

The best part: Registering a business on Google Business is completely free.

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How do I create a Google Business Account?

You can easily create a Google Business Account using this link .

The only requirement for registering a new company is an existing Google account to which the Google Business company entry can be linked. If you don't have a Google account yet, you can easily do so using this link: Google Business .

It is also important to mention that visitors to the Google Business entry cannot see which Google account the company is linked to.

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4 tricks to optimize Google Business?

Use 1-3 keywords in the title

Let’s assume your company is called “Webfantasie” and operates as an SEO agency in the Zurich area. In order for you to be found easily on Google, you must first determine which search words (keywords) you actually want to be found on Google with. Let’s assume you choose the three keywords “SEO”, “agency” and “Zurich”. This would result in the following title on Google Business: “Web fantasy – SEO web agency in Zurich”.

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Use 1-3 keywords in the description

The 1-3 selected keywords should not only be used in the title, but also appear at least once in the description (albeit in a different order). The 1-3 keywords should not be repeated too often, as this could be interpreted as spamming by the Google search engine. Using each keyword once in the description is completely sufficient.

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Get more Google reviews

The more reviews your business has on Google Business, the more relevant Google will rank your business for a search query. We do not recommend buying or faking reviews under any circumstances. However, it makes sense to ask existing customers if they would like to leave a positive review on Google. It is advisable to tell the person doing the review that, if possible, you will also include the 1-3 relevant keywords in the description. The Google algorithm sees the use of relevant keywords in a review as an additional positive signal for the relevance of your company and allows it to rank even higher on Google.

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Completely capture profile

The more information Google has about your company, the better the algorithm can match search queries to your company. For this reason, it is crucial that all existing information about your company is stored in the Google Business Account.

Google Business is a simple and cost-effective way to increase your business's visibility on Google, thereby attracting more traffic and potential customers. Nevertheless, Google Business is only a small part of a successful SEO strategy and for sustainably improved results, calling in a professional web agency like Beyondweb GmbH is essential.

Nevertheless, we recommend that entrepreneurs set up a Google Business Account today rather than tomorrow in order to fully exploit the potential of their company online.