5 simple tips for faster loading times

Fast loading times play a crucial role in search engine optimization (SEO). Google has been taking website loading times into account when ranking search results since 2010 . Slow loading times not only lead to fewer organic website visitors, but also to fewer conversions. Current data shows that an extra second in load time can result in a loss of up to 7% in conversions .

In this blog article you will learn how you can significantly improve your website loading times with a few simple tricks to improve your website's search rank and achieve more conversions.

‍

Compress images

One of the easiest methods to optimize the loading times of your own website is by compressing the image files used. Professional image files often have a high resolution and a large color spectrum. Accordingly, these image files are often large (>20 MB). With free JPG or PNG compressors, large image files can be reduced in size by up to 80% in just a few seconds. Using compressed image files can reduce website loading times by over 50% .

‍

Deactivate unused plugins

WordPress websites in particular often rely on various plugins in the background. Plugins are often very useful and indispensable tools for adding necessary features and functionality. However, it is important to ensure that all unused plugins are deactivated, as these can significantly slow down the loading times of your website .

‍

Regular software updates

Regular WordPress software updates are also essential for a properly functioning and fast-loading website. As a website owner, you or your web designer are responsible for keeping your WordPress website, theme and plugins up to date. If updates are not installed regularly, your website may become slow, unreliable and vulnerable to cyberattacks.

‍

No direct video uploads

Videos are a great way to reach users on your website and achieve high engagement. However, you should avoid uploading the large video files directly to the website, but rather take the detour via a video platform such as YouTube or SoundCloud and then link them. This saves you bandwidth, makes backups easier and allows the website not to lose loading speed despite integrated videos.

‍

Use speed optimized themes

Many WordPress websites are based on ready-made themes. When selecting themes, the code and its effects on the loading times of the website should also be evaluated. There are also visually appealing themes that can have a negative impact on loading times due to redundant code. As a rule of thumb, when choosing templates, it is better to choose a simple theme than one with complex layouts, flashy animations and other “unnecessary” features. The mentioned functions can always be added at a later date using high-quality WordPress plugins.