TN Services GmbH

300% increase in traffic through SEO optimization

TN Services GmbH was able to triple its website traffic within 6 months through strategic on-page optimization.

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Optimization success in numbers

300 %

Traffic increase

organic keywords
in the top 100

3 : 19 mins.

session duration
(100% increase)

Initial situation

At the start of the project, the newly created WordPress website of TN Services GmbH was in the so-called "Google Sandbox", which made SEO optimization difficult in the short term.

According to an initial SEO audit, technical optimization potential was estimated at 63%, due, among other things, to missing meta titles, meta descriptions and missing redirects from the previous domain.

With little existing content and a specialization in a niche industry, our focus was on on-page SEO.

SEO strategy

Unlike off-page SEO, which relies on the goodwill of external parties, we were able to control on-page SEO ourselves. Our main concerns were:

Keyword research

inventory and
Optimization of existing pages

Content strategy and creation

Silo building through
strategic links

A PROCESS WITH GROWTH GUARANTEED

optimization
existing pages

With the help of Google, Ahrefs and Seobility, the existing pages were audited and then SEO optimized. We optimized H1, H2 and H3 titles for the defined focus keywords. We also added missing meta titles and meta descriptions and added alt texts for images. The URL structure for subpages has also been standardized.

development of the
Content strategy

A comprehensive content strategy was then developed based on the selected keywords. Thematically related keywords were clustered and arranged hierarchically in order to achieve maximum thematic relevance of the website.

Content creation

Over a period of 6 months, new blog articles on the previously researched focus keywords were published weekly. The blog articles were equipped with rich media such as infographics, which increases the chance of external backlinks. The length, form and type of content was determined individually depending on the search intention.

Strategic
Backlink placement

In order to regularly place thematically relevant backlinks, regular link outreach was carried out, guest blog articles were published and links from partners and suppliers were placed. When placing the links, attention was paid to a balanced distribution of the anchor texts in order to ensure an optimal effect of the backlinks on the rankings.

CONTINUOUS SEO OPTIMIZATION

A high ranking on Google doesn’t happen overnight. Based on data analyses, we continue to support you with search engine optimization even after it goes live to ensure sustainable success.

ANALYSIS & STRATEGY

A project without a strategy leads to a headless implementation. Based on your corporate strategy, we define measurable success metrics, target group and market positioning. Based on this, we develop a digital strategy.

CONTENT CREATION

Targeted communication is of central importance to the success of your online presence. We create content that clearly communicates your positioning, reaches your target group and is optimally optimized for the search engine.

PERFORMANCE BASED WEB DESIGN

We develop a design that brings your brand to life and use iterative experimentation to ensure that every design element is designed to maximize user engagement and drive faster growth.

DEVELOPMENT ON WORDPRESS

Our designs are implemented on the open source platform WordPress so that you can manage all content easily and without technical know-how.

CONTINUOUS SEO OPTIMIZATION

A high ranking on Google doesn’t happen overnight. Based on data analyses, we continue to support you with search engine optimization even after it goes live to ensure sustainable success.

01 OPTIMIZATION OF EXISTING PAGES

02 DEVELOPMENT OF THE CONTENT STRATEGY

03 CONTENT CREATION

04 STRATEGIC BACKLINK PLACEMENT

Book a 30 min. strategy call

*We respect your time and guarantee real added value. Our strategy discussions are informative and not sales pitches.

Results: Sustainable increase in traffic

The significant 300% increase in traffic can be attributed to the improved ranking of numerous newly added service and blog sites. With 8 out of 10 keywords in the top 10 search results and 2 keywords in the top 3, the visibility of the website was significantly increased.

In summary, the TN Services GmbH project shows that with a well-founded content strategy, high-quality content and strategic interlinking of the content, significant improvements were achieved that increased the company's digitally realized sales.

TN Services GmbH

Optimization success in numbers

Initial situation

SEO strategy