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ONLINE OPTICIAN
In just 6 months, an online optician's traffic increased by a factor of 30 thanks to effective SEO optimization. In this case study we explain the essential steps of our approach.
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Optimization success in numbers
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Ahrefs score
Top 100
Initial situation
Our customer, an online optician, was faced with the challenge of an almost non-existent online presence. Despite attractive products and a tempting price-performance ratio, the website remained practically invisible in search engines. Our thorough SEO analysis included both a technical audit, which revealed speed issues and crawling hurdles, and a content audit, which revealed that the content was not optimally aligned with relevant keywords.
SEO strategy
Our SEO strategy was based on the lessons learned and aimed to fix the technical issues, optimize the website structure and adopt a keyword-centric content approach. Focus areas were:
Implementation of the SEO strategy
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A project without a strategy leads to a headless implementation. Based on your corporate strategy, we define measurable success metrics, target group and market positioning. Based on this, we develop a digital strategy.
Targeted communication is of central importance to the success of your online presence. We create content that clearly communicates your positioning, reaches your target group and is optimally optimized for the search engine.
We develop a design that brings your brand to life and use iterative experimentation to ensure that every design element is designed to maximize user engagement and drive faster growth.
Our designs are implemented on the open source platform WordPress so that you can manage all content easily and without technical know-how.
A high ranking on Google doesn’t happen overnight. Based on data analyses, we continue to support you with search engine optimization even after it goes live to ensure sustainable success.
01 TECHNICAL OPTIMIZATION
02 CONTENT CREATION
03 LINK STRUCTURE
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RESULTS: MORE ONLINE CUSTOMERS
The implementation of our SEO strategy led to impressive results: the daily impressions of the website increased from 20 to almost 600. The number of keywords in the top 100 doubled, with Core Web Vitals improving by 50%.
In addition, the conversion rate improved by 75%. The site's technical optimization rate, as measured by Ahrefs, increased to 93%. This resulted in an ROI of over 200%, highlighting the huge impact of a well-designed and implemented SEO strategy.
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Translated with Linguana