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MACHER HANDEL GMBH
In just 6 months, Vape Shop Gubrist went from an underdog to a Google darling and increased impressions 30x.
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Optimization success in numbers
score
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Impressions
Top 100
Initial situation
Markus Macher, the passionate owner, had already established a strong presence in Zurich and an online shop showcasing his wide range of vape products. But the challenge? The world of Google was undiscovered territory for him. The SEO performance of his online shop was still sleeping, waiting to be awakened.
Our goal was clear: we wanted to catapult Vape Shop Gubrist into the digital landscape where it could be seen, searched for and found. With a sophisticated SEO strategy and a clear understanding of Markus Macher's brand niche, we set out to transform his online presence. This challenge was the starting point of our exciting 6-month SEO journey.
SEO strategy
After careful competitive analysis and keyword research, we developed a comprehensive SEO strategy.
This included a technical optimization roadmap, on-page content optimizations and a basic off-page SEO strategy aimed at backlink building, all within the set budget.
Implementation of the SEO strategy
A project without a strategy leads to a headless implementation. Based on your corporate strategy, we define measurable success metrics, target group and market positioning. Based on this, we develop a digital strategy.
Targeted communication is of central importance to the success of your online presence. We create content that clearly communicates your positioning, reaches your target group and is optimally optimized for the search engine.
We develop a design that brings your brand to life and use iterative experimentation to ensure that every design element is designed to maximize user engagement and drive faster growth.
Our designs are implemented on the open source platform WordPress so that you can manage all content easily and without technical know-how.
A high ranking on Google doesn’t happen overnight. Based on data analyses, we continue to support you with search engine optimization even after it goes live to ensure sustainable success.
01 TECHNICAL OPTIMIZATION
02 SPEED OPTIMIZATION
03 KEYWORD OPTIMIZATION
04 STRATEGIC BACKLINK PLACEMENT
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Results: More online visitors and more sales
Within 4 months we were able to increase the website traffic from 0 to 1,200 search queries per month.
The visibility on Google was significantly increased within a short period of time in a competitive industry and the company was able to capture over 7% of traffic from its own site after optimization.
Due to the significantly increased traffic volume, the customer recorded an average of 3x as many customer inquiries via his website after optimization and could now rely on a predictable, organic lead stream.
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