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MAMIMOVES AG
CRO optimization for online yoga platform
A redesign increased the visual attention of the call-to-actions (CTAs) by 30%.
A new chapter for online yoga platform Mamimoves
Mamimoves is an innovative digital health platform focused on holistically supporting the physical and mental health of women during pregnancy, postnatal and motherhood. A reliable partner for expectant and young mothers.
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Numbers that impress
THE INITIAL SITUATION
Our initial situation was a website that, despite its important function, did not convert optimally. Mamimoves had a clear goal of maximizing conversion rates.
Our challenge: create an appealing, user-centered design that fits the brand perfectly and encourages users to take action. The project included web design, content creation and SEO.
STRATEGY & IMPLEMENTATION
The analysis of the target group and the competition was the starting point. Based on this, we defined user personas, user stories and brand attitudes.
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The user personas and user stories had the function of optimally aligning the entire design to the challenges and needs of the users. The brand attitudes helped us create a unique design that is compatible with Mamimoves' corporate identity (CI).
Wireframes were then created and the website was restructured with the help of the findings from 3M's Visual Attention Software (VAS), which uses artificial intelligence to measure the eye's visual attention to certain areas of the website.
RESULTS
Based on the user personas, user stories and brand attitudes, as well as the findings of the UX audit with the help of the VAS software, a unique design was created for Mamimoves that is not only visually appealing, but also optimized for maximum conversions.
The contrast of the CTA was adjusted based on the visual data analysis, the number of call-to-actions (CTAs) was reduced and the navigation was even completely removed. The website also received more whitespace and a simplified look
The new design increased visual attention to CTAs by 30%.
User feedback was positive and customer satisfaction was high. We look back on this successful project with pride. And most importantly, we look forward to the positive impact that Mamimoves will have on the lives of many women.
Translated with Linguana