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PERRON
CI & website redesign for brasserie in Basel
Perron Restaurant receives 800+ organic clicks per month thanks to an SEO-optimized website.
Platform - immerse yourself in the world of the brasserie
The brasserie and bar Perron in Basel, known for its delicious dishes and sophisticated cocktails, was looking for a way to improve its online brand presence and attract more guests.
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Results that are impressive
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Initial situation
Perron's previous website no longer met the high expectations of aesthetics and brand identity. The challenge was to design a website that represents Perron's high-quality brand identity and attracts more guests through an improved play of colors.
The project aimed to develop a corporate identity (CI) that reflected the character of the restaurant. Likewise, an improved user experience should be created that appeals to more guests and leads to higher conversion rates.
STRATEGY & IMPLEMENTATION
After a detailed analysis of the target group and competition, we developed a unique design that strengthens Perron's brand identity and improves the user experience.
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The new color palette brings the restaurant's stylish furnishings more into focus through atmospheric mood images. The new font “Aguila” takes up the geometric shapes of the restaurant through the combination of lines, curves and triangles. The new color palette makes the website appear calm and simplistic, with the highlights in a golden-beige tone also underlining the quality of the restaurant and its offerings.
For conversion rate optimization (CRO), new offers such as banquets were elegantly integrated into the website and strategically recurring call-to-actions (CTAs) were set. By designing the content for individual search terms, it was also possible to ensure that visibility for relevant local keywords increased.
RESULTS
The Perron website now has a new look and perfectly reflects the high quality and charm of the brasserie and bar. Perron offers a culinary journey from classic French recipes to the chef's own creative interpretations.
RESULTS
Thanks to the redesign and targeted on-page SEO measures, Vapeshop Gubrist climbed to first place for the competitive keyword “Vapeshop” within 6 months and was able to rank in the top 3 for the keyword “Vape Shop Zurich”.
The new website has significantly improved Perron's performance. SEO measures have increased visibility, meaning the website now receives over 800 clicks per month via Google. The platform was also able to attract guests online through the integration of the online booking tool Localina and is looking positively into the future.
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