.webp){kind=logo}
.webp){kind=logo}
.webp)
.webp)
.webp)
LOTOS AG
Redesign & backlink strategy for translation agency
Lotos AG strengthened its growth through a redesign and an extensive backlink strategy
over 350 links.
New shine for the translation agency Lotos AG
Lotos AG, an experienced translation agency in Lucerne, commissioned us to completely redesign their online presence and strengthen it in the highly competitive Swiss translation market.
.svg)
Successes at a glance
.svg)
.webp)
.webp)
Initial situation
Lotos AG is characterized by its profound understanding of languages and its close customer relationships.
The relaunch of their website posed a challenge: The new website not only had to accurately represent the brand and services of Lotos AG, but also strengthen the online presence in the Swiss translation market.
In addition to redesigning the corporate design and user experience, our goal was to improve off-page SEO.
STRATEGY & IMPLEMENTATION
Our approach was to precisely analyze the target group and the competition in order to clearly define Lotos AG's position in the market. In the area of web design and user experience, we created a fresh, modern look and optimized the user flow via content and call-to-actions. When it came to search engine optimization, we focused on identifying valuable backlink opportunities.
STRATEGY & IMPLEMENTATION
Our approach was to precisely analyze the target group and the competition in order to clearly define Lotos AG's position in the market.
In the area of web design and user experience, we created a fresh, modern look and optimized the user flow via content and call-to-actions. When it came to search engine optimization, we focused on identifying valuable backlink opportunities.
RESULTS
Through our targeted approach, we managed to significantly improve Lotos AG's online presence. We identified over 350 backlink opportunities that can sustainably increase the domain rating and thus the Google rankings of the website. This resulted in a significantly stronger positioning in the Swiss translation market and improved performance in sales discussions.
RESULTS
Thanks to the redesign and targeted on-page SEO measures, Vapeshop Gubrist climbed to first place for the competitive keyword “Vapeshop” within 6 months and was able to rank in the top 3 for the keyword “Vape Shop Zurich”.
Overall, the site ranked within the top 100 search results through targeted technical optimizations as well as on-page optimization of the texts for a total of 803 keywords - within just 6 months of SEO.
With the relaunch of the website, Lotos AG is now well prepared for the future. Their fresh, modern appearance sets them apart from the competition and enables them to respond even more specifically to the individual needs of their customers. The successful implementation of this project demonstrates once again how important a sound strategy and professional implementation are for online success.
Translated with Linguana