CUAG SPORTS AG

High-end redesign with dynamic dealer search

CUAG Sports AG repositioned itself in the sports market through a dynamic redesign of the website.

A sporting comeback from CUAG Sports AG

The sportswear company CUAG Sports AG commissioned us to revolutionize their website while remaining true to their brand identity.

Industry
Sporting goods trade
Release date
February 2022
Services
Strategy, UI/UX

Results that are impressive

Redesign on existing one
Corporate Design (CD)
180+
Dealer in dealer search
Strengthening brand identity

Initial situation

As a leading sporting goods retailer of high-end bicycle brands, CUAG Sports AG was looking for a solution to convey the same dynamism, high quality and sportiness online that it is known for.

At the same time, a solid basis for future SEO optimizations should be created and an interactive dealer search for over 180 dealers should be integrated.

STRATEGY & IMPLEMENTATION

The strategy was to reflect the sporting energy and quality of CUAG Sports AG in a high-end design.

In addition, we have developed a dynamic dealer search that allows customers to quickly and easily find the nearest dealer. The project was implemented on WordPress, which makes future SEO optimizations easier.

RESULTS

In line with the character and ambitions of CUAG Sports AG, we have created a distinctive digital presence that strengthens its brand identity while meeting the needs of users. The feedback on the new design and dynamic dealer search was overwhelmingly positive.

RESULTS

Thanks to the redesign and targeted on-page SEO measures, Vapeshop Gubrist climbed to first place for the competitive keyword “Vapeshop” within 6 months and was able to rank in the top 3 for the keyword “Vape Shop Zurich”.

Users particularly appreciate the combination of distinctive brand identity and high level of user-friendliness. Additionally, the improved site architecture already has the potential to boost SEO results. We look back with pride on a successful project.

Translated with Linguana