KEYWORD RESEARCH AGENCY
Gain clarity with a keyword strategy
Our keyword strategy gives you a prioritized list of valuable keywords based on your target group, positioning and keyword metrics.
TRUST US
The problem
75 % fail in keyword research
75% of companies say they have difficulty choosing the right keywords (Ahrefs, 2023). We also see that SMEs repeatedly fail at keyword research - they focus on the wrong keywords, forget their competitors and ignore search intentions.
We can help you develop a keyword strategy where you get the most out of your SEO efforts right from the start.
common mistakes!
- Focus on overly generic keywords
- Neglect of data and tools
- Insufficient competitive analysis
- Incorrect prioritization of keywords
- Ignoring search intentions
solution
OPTIMIZE YOUR WEBSITE FOR THE RIGHT KEYWORDS
SEO is time-consuming, so if you want to get started, start with the right foundation.
We work data-based with tools worth CHF 5,000
Our keyword strategy is tailored to your target group
All keywords are prioritized based on data
The right mix of keywords along your customer journey
simple prices
KEYWORD research, BUT CORRECT.
BASIC
- The following is included:
- Up to 300 keywords
- Search intention
- Keyword difficulty
- Search volume
- Your Google ranking
- Recommended measures
- Handover as Google Sheets
- Keyword clustering
PER
- The following is included:
- Up to 600 keywords
- Search intention
- Keyword difficulty
- Search volume
- Your Google ranking
- Recommended measures
- Handover as Google Sheets
- Keyword clustering
- Q&A Session (1h)
Next steps
3 steps to a keyword strategy
Send us topics
To get started, simply let us know your chosen keyword topics, your domain, the target country and any keywords or phrases you want to exclude. We will then research based on this input.
Data-based analysis
We report on the average search volume, keyword difficulty, cost per click (CPC) for Google Ads, available SERP features, search intent and your current position in Google.
Receive keyword report
We prepare the data in a report in the form of a Google Sheet, which helps you to set priorities and achieve quick results. The report is simply sent to you by e-mail and you can download it.
Example
Example: Keyword report
You can't really imagine what our keyword reports look like yet. Here is a concrete example of what you can expect.
- Prioritized keyword list
- Important search metrics available
- Compact and clear
STILL QUESTIONS?
What is keyword research
Keyword research forms the basis of your SEO campaign. It shows you which terms and search queries your target group uses to search for products or services.
We analyze:
- Search volume - How often a term is searched for each month
- Keyword difficulty - How high the competition is for a specific keyword
- Existing rankings - where your website currently ranks in the search results
- Opportunities for new content - which keywords offer potential for additional traffic
Based on this analysis, you can optimize your content in a targeted manner and identify new topics that are relevant for your target group.
With our keyword research service, we take care of the entire analysis for you. You receive a detailed, filterable report with precise data from trustworthy sources as well as clear recommendations for the strategic use of your keywords.
Why is keyword research important?
Keyword research forms the foundation of your SEO strategy. It allows you to identify the specific terms and phrases that potential customers use when searching for your products or services. By understanding these search queries, you can target your content accordingly, which leads to higher visibility in search engines. Without in-depth keyword research, you risk missing out on the needs of your target audience and missing out on valuable traffic opportunities.
Can you guarantee 1,000 keywords per topic?
The number of keywords identified depends heavily on the topic, industry and search volume. In some areas it is possible to create an extensive list of keywords, while in specialized niches the number may be limited.
Our goal is to deliver high quality and relevant keywords that add the most value to your SEO strategy, rather than committing to a fixed number.
What is included in the keyword report?
Our keyword report offers a comprehensive analysis that includes the following:
- Prioritized list of keywords: An ordered list of the most important search terms for your business.
- Search volume and competition: Data on monthly search queries and the competitive strength of the keywords.
- Search intent: Insights into the intentions behind search queries to better understand user needs.
- Content strategy recommendations: suggestions on how to integrate the identified keywords into your content to maximize visibility.
This report serves as a strategic basis for optimizing your website and creating targeted content.
What information do I need to provide?
In order to carry out effective keyword research, we need you to:
- Insights into your business: understanding your products, services and unique selling points.
- Target group information: Details about your ideal customers and their demographic characteristics.
- Competitor list: Names of your main competitors for benchmarking purposes.
- Up-to-date website data: Access analytics or reports that show current performance metrics.
This information helps us to tailor the research to your specific needs and identify the most relevant keywords.
WHAT IS CONSIDERED A "TOPIC"?
A topic is a broad term consisting of 1-3 words or a superordinate category.
Topics that are too specific or niche-oriented can only deliver limited results.
A good example of a topic would be: "Dog collars"
A bad example would be: "Pink collars for Labradors"
How can I use the keyword report?
The keyword report serves as a guide for various SEO measures:
- Content creation: Development of content that targets the identified keywords in order to increase relevance for search engines.
- On-page optimization: Adjustment of meta tags, headings and other page elements for better alignment with the target keywords.
- Topic planning: Definition of blog topics or page extensions based on keyword potential.
- Competitor analysis: Evaluate how your competitors rank for specific keywords and identify opportunities to outrank them.
By implementing the recommendations contained in the report, you can increase the visibility of your website and attract targeted traffic.
Why are keywords missing that I expected in the report?
There may be several reasons why certain keywords are not included in the report:
- Low search volume: The keywords are rarely searched for and therefore offer little potential.
- High competition: The competition for the keyword is so strong that it would be difficult to achieve a good ranking.
- Irrelevance: The keywords do not optimally match your products or services.
- Similar variants: Similar keywords with higher potential have already been selected.
Our focus is on selecting the keywords that offer the greatest benefit for your SEO strategy.
Can my keyword report contain keywords that are not relevant?
Although we strive to include only the most relevant keywords, some terms may appear less appropriate at first glance. This may be due to the fact that:
- Broad search intent: A keyword has several meanings and we still see potential in it.
- Future trends: The keyword becomes relevant in emerging trends.
- Synonyms: Different terms are used for the same concept.
We recommend checking the entire report and contacting us if you are unsure about the relevance of individual keywords.
How is the price of your SEO keyword research package calculated?
The price for our SEO keyword research package depends on several factors:
- Scope of the analysis - number of keywords and pages to be analyzed
- Complexity of topics - depth of research for specific niches
- Competitive situation - analysis of the competition and ranking opportunities
- Industry relevance - evaluation of keyword potential for your market environment
We use modern SEO tools to carry out a detailed analysis. We check the search volume, competitive strength and user intent in order to provide you with the best keywords for your SEO strategy.
Our keyword report contains a clear prioritization of search terms that serve as the basis for your content strategy and Google optimization. This allows you to create targeted content that generates traffic and improves your visibility in the long term.
What is the difference between the Basic and Pro package?
The main difference is that we cluster all keywords semantically in the Pro package.
What does this mean?
Many keywords have the same search intent, even if they are formulated differently.
For example, the terms "cat food" and "buy cat food" have the same search intent, even though they are different keywords.
In the Pro report, we cluster these keywords so that you can see exactly which terms belong together thematically and should be optimized on the same page. This avoids keyword cannibalization and gives you a clear strategy of which keywords you should cover with which page.
With basic keyword research, you have to do this work yourself - this requires both time and expert knowledge.
In addition, the Pro package includes a 1-hour Q&A session in which you can ask us specific questions about the keyword strategy.
